Posts Tagged ‘press’
» posted on Monday, August 16th, 2010 at 1:33 am by Mass Media
6 Press Release Writing Tips To Add Steam To Your Press Releases
Whether you are writing it for your ebusiness or for other company, it is very important to remember that press releases are not like sales letters or ordinary articles. The tone, the content, and the overall structure are very much different.
You need to understand that you can not sound too pushy and that you can’t just write anything under the sun. You must be able to touch on something newsworthy before you create a press release.
Here’s how you can add steam to your business with some valuable small business information on press release writing.
1. Write like a news reporter. You can create better press releases if you think of yourself as a news reporter.
Remember, time is of essence and the content of your copies must focus strictly on facts. You cannot insert embellishments or fillers. You must deliver facts as they are (yes, you cannot interpret the facts).
2. Content structure. The structure of your press release is very much similar to that of a news story.
You must use the inverted pyramid technique where you need to offer the most important information on the first paragraphs of your content and you end it up with those least important details or supporting facts. The first few sentences of your copies must answer the when, why, what, where, and who questions of your readers.
3. Keep it short. Your press release must run one page max.
You can keep it concise and short by avoiding using fillers and lengthy introductions all throughout your content. Remember, you are serving people with limited attention span so you better offer them the information they need ASAP.
4. Highlight the benefits of your content. To lure more people to read your press releases, ensure that you stress out the benefits that these people can get from your content. If your company has discovered new solutions to their pressing issues, be sure to communicate that.
5. Deliver only newsworthy information. Do not write a press release until you have some important information to share like partnership with other company, milestones that were achieved by your organization, recognition you have obtained, charity event that you are sponsoring, and changes in your leadership structure.
6. Use interesting and attention-grabbing headline. Just like news stories, you must be able to hook your readers through your headline. They must be punchy, well-written, direct to the point, and concise.
Follow these 6 tips on press release writing and you will write more beneficial press releases. You will pick up steam and your Internet business will thank you as you make money online.
If you enjoyed this article by Jeff Schuman please visit his article marketing website today.If you are not an article writer he offers a hands off program for getting backlinks and traffic using the power of writing and submitting articles.
post a comment | filed under Uncategorized | tags: article marketing, press, release, small business, writing
» posted on Monday, June 21st, 2010 at 1:03 pm by Mass Media
Press Release Services For SEO: 5 Reasons Your Business Should Use Them
Using press release services for SEO is a classic example of pr’s evolving with the times. This can be a great benefit for small businesses because a high search engine page rank definitely leads to more consumers finding them.
In days past, a pr would be mailed or blasted out via wire services. They would go to various journalists and media outlets who would then decide if the release merited further attention and distribution. Typically, the shelf life of a pr was very short.
But thanks to the internet, pr’s can now be distributed quickly to a mass audience. Better yet, they can remain online for a very long time. The pr has evolved very nicely because consumers, journalists, bloggers, analysts, and even competitors are constantly seeking new information!
The press release has become more than just a media relations tool. With being able to include various images, video clips, infographics, and links to other web pages, pr’s really are somewhat of a mini web page.
Consider also the option to share them on social networks. This gives them another life they never previously had.
Because of these expanded uses of pr’s in today’s online world, they have become a great way to optimize a site with the search engines. Let’s examine five reasons why businesses should use press releases services for SEO purposes:
1) Unsolicited pr’s don’t have a good chance of going much further than the initial mailing. Journalists and bloggers are more likely today to use search engines to research and get the stories and information they’re needing to complete a story.
It’s really a timing issue. But distributing an optimized pr increases the odds that it will be seen.
Optimized pr’s distributed and hosted by any number of press release services can gain a big audience. In addition to professional writers searching for and finding them, consumers do too.
2) Companies can include links in their pr’s that lead back to their website. Many pr distribution services allow you to also add anchor text links. These can lead back to various pages on their site, not just the main page. It can have a huge effect on the site’s search engine ranking.
3) As the company gains more visibility with the pr in search engines, they increase their chances of being seen. With that comes greater potential of being written about by bloggers and other media which gains even more exposure for the company and website.
4) Additional links back to your site are being created when others write about your business. That’s because they generally will include at least the website’s URL. You can boost your search engine ranking this way, too.
5) An optimized pr addressing issues of a company can show up in the same search engine results as the negative news regarding the company. This becomes an effective way to overcome, or at least neutralize, poor press.
Any company can benefit from press release services for SEO purposes due to these 5 reasons. Examine your business, find newsworthy items, and begin optimizing your business online. The end results will be worth the effort!
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You can read more about press releases by Terry Schuman on our website. We help local businesses increase their online presence by providing SEO press release services in addition to many other small local business marketing services. Links http://www.localbusinessgroup.com:
post a comment | filed under Uncategorized | tags: press, press release services, press release services for seo, press release writer, seo press release services
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